Urlacher

What has been great to see in the last few years is the use of the magnificent local produce from Cumbria – the Lake District in the hotels in the county. Cumbria is known for a variety of produce but none more so than lamb. Herdwick and rough fell lamb has a very distinct taste and is extremely high quality. This lamb is now revered within the food industry with many top London restaurants requesting Herdwick and markets such as the famous Borough Market stocking it. Cumbrian rose veal is also being championed by top chefs and restaurants for its quality and it is great to see veal back in favour and on menus.

Cumbria and The Lake District are very lucky to have a diverse range of small and artisan producers from lamb, beef and sausages to chutney’s and real ales. Such produce can be found in abundance and the inhabitants and visitors to the area are very spoilt. There are even hotels that have their own Victorian kitchen garden and farms. Such gardens supply as much fresh fruit and vegetables as possible to their hotels and the farms supply as much meat. Not only do many of hotels use local produce but they are taking it one step further and supplying themselves. This is a great marketing tool for a hotel and there are guests now having short breaks in the Lake District as much for the food as the scenery. In the south lakes especially, there are a huge number of local producers and suppliers.

It has been thought in the past that staying in hotels with children is a bad idea because they are not places geared up for children. Parents however, want a bit of luxury and do not always want to camp or go self catering. Times are changing and hoteliers are waking up to the idea that families are a large market hardly targeted. There are some hotels that operate  strict “no children” policy but many hotels who are quite happy having them stay are adapting rooms and creating fun things for children to do to entice families to stay.

An area full of activities and stunning scenery is the area of Keswick and Bassenthwaite. There are many hotels Lake District that offer child friendly rooms with excellent leisure facilities on site. These facilities include heated swimming pools, gyms, tennis courts, putting greens and some even have games rooms with both board games and computer games such as Wii consoles installed. The practical facilities within these hotels come in the form of flexible meal times for children, the use of complimentary high chairs and cots, bed time books and stocks of essential items such as nappies, baby milks and food and dummies.
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Wedgewood has been at the forefront of pottery production since the mid 1700’s. Josiah Wedgewood invented new stoneware techniques such as Jasper, the a fine black porcelain which apart from the Chinese first discovering ceramics, is sighted as the next most important development in ceramics history.

The appeal and popularity of this iconic brand has hardly wavered in the 250 years it has been in existence. The last decade has seen Wedgewood produce contemporary ranges and create designs in collaboration with prestigious designers such as Jasper Conran and Vera Wang.

Jasper Conran china latest range for Wedgwood, Blue Butterfly, brings his interpretation of an 18th century design to the table creating a thoroughly modern take on a classic Regency pattern. Other ranges in the Casual Collection which combines versatility and comfort with an easy elegance. From family breakfasts to relaxed entertaining, it helps to make a house an inviting home. The contemporary, clean lines of Pin Stripe range reflects Jasper Conran’s love for beautifully tailored clothing collections which have provided the inspiration for this tableware range.

Vera Wang Blanc Sur Blanc by Wedgwood. Vera Wang approaches design through her passion for detail, a unique understanding of luxury and a desire to blend subtlety with sophistication. Her vision now extends beyond couture fashion into a lifestyle that is defined by being modern, sophisticated and whimsical. Other notable ranges designed by Vera Wang are the Champagne Duchesse and Lace Gold ranges. The Lace Gold is inspired by the hugely popular Vera Wang Lace Platinum pattern. It is crafted to reflect the realities of entertaining, Lace Gold brings new formality to the understanding of modern luxury and provides something to make everyday a celebration.

Choosing a gift should be an enjoyable experience - for most of us, the hardest part is coming up with an all time great idea.

Of course choosing and purchasing the right gift is only the start. Next it’s trying to organise the wrapping or it and ensuring it arrives to the recipient looking a million dollars no matter how much has been spent. More and more gifts are now being sent by courier or mail with friends and family often living some miles away. With work and life commitments making many of us victims of having very little time and leaving jobs like gift purchasing to the last minute, the ability to be able to find a gift, purchase it online from that outlet and even have it wrapped or gifted boxed and sent direct to the recipient, we doesn’t get any more convenient and helpful.

Fragrances are always a popular choice. Fine fragrances are not usually purchased yourself as they can be quite expensive. The nature of the beautiful bottles and packaging make a fragrance gift something really special. ‘niche’ fine fragrances can now be purchased from specialist department stores sourced from around the world so you can be sure of buying a unique scent that is not available on every high street. Fragrances make great gifts for him too. Men are even less likely to purchase an aftershave for themselves. There is now a huge choice of men’s fragrances ranging from the heavy and more traditional scents to the fresh and lively modern scents.

Department stores should be the first port of call when looking for great gift ideas. They stock a large cross section of articles for men, women and children of all ages and tastes. Department store assistants are often very helpful and advice can be sought. A very comforting thought for many men when buying for their loved one!

How food looks is extremely important. The look of the food is the first impression and as is regularly said, you eat with your eyes. How food is presented on a plate is so crucial these days.  The food itself needs to look appealing but what it is presented on can also greatly affect the way the dish looks. Top chefs know the importance of this and they will be the ones that choose the dinnerware range for the restaurant. Only a few years ago, a standard plate would be used to serve all the dishes. Now there are curved, square, rectangle, oval and shallow bowls. Different dishes are presented on each plate depending on the look required. Some chefs are even using slates, pieces of wood and other such materials. A beautiful piece of dinnerware can give the dish that wow factor when arriving at the table.

It is not just in the professional and commercial sectors where there has been an advance in tableware design. Top designers such as Terrance Conran and Vera Wang have designed collections and home owners are paying more attention to how their table looks. Dinner parties are back. The popularity of cooking programmes, the ability to buy high quality produce in supermarkets now and factors such as the recession could be contributing factors. Having a spectacular looking dining table makes guests feels special.

There are so many different ranges on the market to choose from with some very modern and distinct styles such as the Villeroy and Boch dinnerware ranges or for a more traditional look, Wedgwood, Denby and Aynsley produce timeless design ranges. Versace has even designed a range of Versace china.

Patterned dinnerware and tableware can date so if longevity is what is required then a simple white set cannot be beaten. White tableware goes with every colour scheme but should a more distinctive or modern look be required then there are some amazing modern designs around at the moment. Leaders in this field are designers such as Terrance Conran and Villeroy and Boch. Clean line designs in white are the dinnerware sets that are being most favoured at the moment. In a very practical sense of breakage, a broken white piece can be replaced even with a different range.  Buying key patterned pieces though to use with a plain white set is an excellent way to introduce colour or patterns whilst still keeping to predominantly white.

In general, the interior design of the home is being taken more seriously and is being enjoyed even by the average home owners. We are starting to see famous and notable designers creating ranges for leading brands which is enabling the homeowner to achieve an individual or more sophisticated look.

To complement the interest people have in cooking and dinner parties the items on a dining table and the settings should be strongly considered. How the food looks on a plate is extremely important as well as how the plate looks within the table setting. The look of the food is the first impression and as is regularly said, you eat with your eyes. The food itself needs to look appealing but what it is presented on can also greatly affect the way the dish looks. Top chefs know the importance of this and they will be the ones that choose the dinnerware range for the restaurant. Only a few years ago, a standard plate would be used to serve all the dishes. Now there are curved, square, rectangle, oval and shallow bowls.

You cutlery then needs to match the dinnerware. A traditional set of cutlery would look out of place next to a modern square plate for example. Likewise, a modern set of cutlery would not feel right with a traditional set of china plates. Leading cutlery brands such as Arthur Price cutlery have been manufacturing high grade cutlery for over 100 years. Their traditional ranges remain popular but they have introduced contemporary ranges in keeping with the modern look that many home owners are requesting.

One of the leading modern cutlery brands at the moment and one which is synonymous with innovative design is Villeroy and Boch. Villeroy and Boch cutlery as with other brands of such stature retain a timeless design but firmly keeping with a contemporary look. Due to the nature of stainless steel, cutlery can be a real statement on a dining table. For a customer wanting to achieve a very contemporary look, modern cutlery perfect finishing touch.

Access Control Systems
Do you know who is in your office?  When, where, and at what time?  Your data and your business assets are critical to you. With a secure access control system, not only are staff secure, their own integrity can be safeguarded. From simple clocking in ‘time & attendance’ functions to full remote monitoring and messaging services, Future Office Access Control solutions are safeguarding our clients large and small throughout the UK right now.

Screens and Partitions
In today’s open plan offices, there are times when you ‘need to escape’ or need privacy for client confidentiality etc. Screens and partitions can be installed on a desktop or can be freestanding. From a simple desktop divider through to a self contained office unit, screens offer flexibility to a business where space is at a premium.

Audio Visual & Presentation Systems
As companies work to limit paper use, how do we keep our clients and staff informed? The ability to scan straight to ‘flash pen/usb drives’ means it is easier than ever to have truly portable documents. Why have your message on a laptop when it can be presented on a wall?

Health and safety in the workplace has cost many companies significant sums of money in recent years through lack of compliance. Staff are the key assets to a company, critical to the day to day business service delivery. Comfortable staff work longer hours, are more productive and show a better return for their employers.

Office furniture suppliers look at the environment staff work in, the space needed to work effectively in and the number of people that are required to be accommodated within that space. The new office is then planned out, observing importantly the HSE guidelines on a modern working space to ensure your business’ compliancy to ever changing directives. Many offer a full service which assists with not just office desks and office seating but all aspects of an office make-over or build including flooring, lighting, electronics and cabling.

Portable Building Sales recently won a contract to supply two modular buildings to the Coventry Primary Care Trust.

The first modular building we installed as a temporary walk in centre, was a used 6 bay modular building.

Prior to arrival on site, jackpad foundations were used to erect the building instead of traditional concrete foundations.

Portable Building Sales have agreed to purchase the building back after the Primary Care Trust no longer have a use for the building and in addition will also purchase the jackpad foundations leaving a clear and clean car park area once again.

The Portable Building Sales “buy back” scheme ensures that the building is removed safely, professionally and to the current Health & Safety and CDM regulations. They ensure that the Primary Care Trust has no disposal problems and receives payment for the building before it is removed.

Portable Building Sales Ltd is one of the few companies in the UK to provide this type of service.

The used steel framed modular building that was supplied consists of six plastic coated steel modules which have white Upvc double glazed windows. The building also has a plasterboard lined ceiling and walls and a double thickness plywood floor.

This used modular building was decorated internally, cleaned externally and reinstated electrically to the latest regulations.

This temporary modular walk in centre building complies with the current Part L2A 2006 building regulations and is extremely environmentally friendly as it only uses 3% of the energy required to manufacture an equivalent new modular building. This is because the embodied energy is transportable and therefore can be relocated to a new site.

Also there are significant cost savings to the client and in this instance the tax payer as well, as this building was approximately a third of the cost of an equivalent new manufactured modular building.

Portable Buildings completed the installation of this building within four weeks from the date of order and to the client’s complete satisfaction.

Even though this modular building is pre-owned, Portable Building Sales still provide a 12 months guarantee with the building.

Portable Building Sales provided the Coventry Primary Care Trust with complete peace of mind throughout the process of attending meetings, submission of our Health & Safety plans, supply and installation of the used modular building, arrangement of the crane, to even organising the transportation and temporary traffic management to enable the building to be off loaded from a road adjacent to the site.

For more information please visit http://www.portablebuildingsales.co.uk or telephone 01482 656590

There are a variety of reasons why the Lake District is a great place to visit in the autumn and winter months. Starting with autumn and the colours in the landscape are simply beautiful. Browns, reds, oranges and yellows shower the roads, fields and fells. An excellent time for artists and photographers to visit the Lake District.

Moving to November and December and the Lake District is lucky to have a good share of those spectacular bright sunny winter days when the air is at its crispest. On days like these, you can see for miles and they are excellent times to go walking or to visit the area for a short break. In November especially, there are some great offers available in Lake District hotels. For those wanting a real escape and complete tranquillity, November is ideal.

January celebrates the New Year, recharges the batteries after a hectic, over indulgent Christmas and can be one of the best value short breaks you have. The Lake District is becoming a popular choice in January. There are many activities to do in the Lake District along with the possibility of snow still being on the fells. As with hotels and leisure accommodation throughout the country, Cumbria hotels and Lake District hotels have excellent rates for January as it is traditionally thought to be the quietest month of the year. This enables the consumer to enjoy short breaks in the Lake District at fabulous prices, much needed after Christmas but especially when everyone is being hit by the economic crisis.

Savvy travellers are noticing the great value deals to be had in the winter months. Holidays are quite often being thought about and planned for spring and summer but waiting until then without a break is too long. A short break in the Lake District can combine a much needed break with the chance to go canoeing, sailing, walking, mountaineering, fell running, cycling, the list goes on. The most popular, cheapest and most accessible is walking on the hundreds of fells in the Lake District. Wainwright alone walked and wrote about 214 of them but there are many further smaller fells allowing walkers of any age or ability to sample what the English Lake District is famous for.

The Eden Valley is a beautiful, yet little known area in Cumbria, which lies between the Lake District National Park and the North Pennines ? an Area of Outstanding Natural Beauty. To the North of the Eden Valley lies Carlisle and Hadrian’s Wall, whilst to the South you will find the fabulous Yorkshire Dales.

There is an excellent choice of accommodation available within Eden including hotels, guest houses, Cumbrian cottages and caravan parks. Away from the main holiday season many of the Lake District self catering cottages offer the flexibility of short breaks rather than just whole weeks, so visitors can enjoy a long weekend in the area and perhaps buy some fresh local produce to cook yourself at the property. However, your eating requirements are catered for by the many excellent restaurants and traditional pubs that reflect the local flavour.

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There is a huge number of businesses that require Braille transcription services from government organisations to any business associated with serving blind or partially sighted people.

Who requires Braille, large print or audio transcription?

Blind or visually impaired people
Employers of blind or visually impaired people
Businesses providing services to blind or visually impaired people
Friends and family of blind or visually impaired people

Companies and public sector organisations should be able to comply with the 1995 Disability Discrimination Act (DDA) so that no one can be disadvantaged through a lack of information. Transcription services providers ensure this is done. Everyday items such as wage slips, utility bills and bank statements are essentially required to be transcribed into Braille or other transcription formats.

Braille is the most associated media when discussing transcription. Braille printing was invented by Louis Braille in 1821. Over 180 years later, this method is still effective. Transcriptions come in other formats though, for example large print and audio transcription. Large print is simple process but can greatly benefit a visually impaired person.

Transcribing documents into more user friendly formats is another job of a transcription service. Graphs, tables and charts can be hard to read for a partially sighted person or for someone with learning difficulties. A transcription services provider can convert the graph etc into an easier to understand format.

What makes transcription so easy and accessible now is technology. Files can be sent to a transcription services provider by email or on a CD and in the instant of audio transcription, the audio file can be saved as an MP3, onto CD or tape.

It is not just within business that document transcription has progressed. The Copyright (Visually Impaired Persons) Act 2002 which came into force in October 2003, has made it far easier to have a previously copyrighted document to be transcribed. It has removed the copyright laws that haltered transcription and now a visually impaired person can make an accessible copy of any “Any literary, dramatic, artistic or musical work”.

Car covers have evolved in recent years and are now made of technological advanced materials and are available to specifically fit each model of car.

All cars need to be looked after and sheltered from the elements and damage but of course, the more expensive the car, the greater the emphasis is on keeping it under cover and protected. There are a huge number of houses that do not have a garage or a driveway. Cars then have to be parked on streets where rain, dirt and the risk of damage is extremely high. Most outdoor covers are 100% waterproof and made of a lightweight breathable material making them very easy to quickly put on to a vehicle.

Car covers are mainly associated with the protection of cars when they are outside. Cars stored inside are still in need of protection and now special indoor covers are available manufactured from a soft breathable material that is designed to protect vehicles from dust, bumps and knocks, and scrapes and scratches. There are of particular use should a car be going into storage for a length of time. Even if just covered in a domestic garage, a car cover can protect against dust, dirt and grime and especially scraps and scratches that all too often occur. Half covers are very useful where you only need the roof of your vehicle protecting against garages with leaking roofs or to protect your vehicle from frost or ultraviolet rays in summer.

Living by the sea is a huge draw for many people, the views and fresh air. It is not such an idyllic situation for cars. Airborne sea salt is highly corrosive both on outer paintwork and inside the body of a car. Salt corrosion can result in nuts and bolts and even fuel injector pipes corroding. Well fitted car covers can eliminate this.

Buying the correct cover for your car is important to get the most protection. There are now car covers available to fit most makes and models of cars. For example, should you have a Porsche there are Porsche car covers available including Porsche Boxster car covers. Should here not be a cover suitable for a particular model of car there are companies that can manufacturer bespoke car covers individually hand made to order. It may be that a cover is required for a very specific reason too which would require a bespoke cover to be produced.

Bakewell is located in Derbyshire, Britain’s first national park. With a population of approximately 4000, Bakewell is the largest town in the Peak District National Park and is often called the “Capital of the Derbyshire Dales”. It is a historic market town situated in the east of the region and is the perfect base for exploring the Peak District, the fourth largest national park in the UK.

Bakewell is steeped in history, first being mentioned in the Domesday Book in 1085. It is situated on the River Wye where the Celts and Romans were followed by the Saxons and Danes were attracted to the clear waters. The gothic five-arched 14th century bridge which the river passes beneath leading onto Bakewell is one of the oldest in the country.

The town also has one of the oldest markets thought to date back to around 1300. Markets are still being held on a Monday there today and the cattle market is one of the largest in the country and held these days in the award-winning Agricultural Business Centre across the river.

Bakewell puddings are what many people associate with the town and these are not the Bakewell tarts that are found in most bakeries across the country this must be stressed. It is documented that these puddings were actually a mistake made by a chef at the Rutland Arms around 1859. A Bakewell pudding does not have a sponge filling and is not iced like a Bakewell tart or cherry Bakewell. These puddings are so famous, they now get sent all over the world from the Ye Olde Original Bakewell Pudding Shop and in the peak summer season, it is reported that over 12,000 are sold each week!

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A warm and friendly welcome awaits you at Firgarth Guest House in Windermere. Firgarth is an elegant Victorian house built in Lakeland stone around 1875, with views to the rear over Wynlass Beck.

Firgarth Windermere Guest House has the advantage of car parking, and is situated just a short walk from Windermere centre, with its many shops and restaurants and rail/bus station. We make an ideal base for touring, walking or just a relaxing break at any time of year.

Just take a 15 minute walk through ‘Millerground’ to the shores of Lake Windermere or alternatively climb to ‘Orrest Head’ from where stunning views of Lake Windermere and Morecombe Bay can be enjoyed.

Firgarth offers eight bedrooms comprising of double, single, four poster and king size double which are all ensuite. All rooms are centrally heated and decorated in a combination of modern and traditional design, all have colour TV, tea and coffee making facilities, hairdryer and a range of toiletries.

Borwick Fold Cottages are situated in Hawkshead, near Ambleside at the heart of the Lake District National Park in Cumbria, high above a tranquil, pastoral valley, with superb panoramic mountain views. Surrounded by fells, lakes, tarns, woodland, ancient hamlets and villages and with its land managed for wildlife, it offers a superb base for many outdoor activities, and in which to unwind. Our visitors return again and again.

Three rather special Ambleside cottages have been imaginatively converted from the barn and stables of our 17th century farmhouse. The Hawkshead cottages are set above a quiet country lane [National Grid Reference: 33420,49970] on the edge of Black Fell [a ‘Wainwright’ fell] close to Tarn Hows, near Hawkshead.

Each of the Hawkshead cottages has its own individual character and is centrally heated for all year round comfort. Benches outside the cottages and on the fell side, as well as the al-fresco dining area and barbecue, make an ideal location in which to absorb the peace and tranquillity of the area whilst enjoying the views and abundant wildlife.

The conferencing industry is a market worth billions of dollars worldwide. Conferencing is offered in far more locations now from hotels and halls, even churches. Conferences are not just held by large multi-national companies anymore. Conferences for smaller numbers and smaller businesses are now very common and expectations of a conference have also moved on.

Now there are integrated audio visual, or AV, installations that can really make a difference at a conference, meeting or pitch to a prospective client. There are various audio visual and sound system installation packages available, many of which are tailor made to each specific requirement. For example, a large conference room can have 3 separate audio visual installations enabling the room to be divided into three, acoustically isolated rooms for hire to individual groups. Such installations can be operated completely independently but also have the ability for all of the projection systems to display the same image when the main hall is completely open for large delegations.

To further engage delegates and in addition to an audio video installation, interactive whiteboards can be used to energise presentations and motivate learners. Interactive whiteboards combine the simplicity of a whiteboard with the power of a computer and engages students and audiences. The touch-sensitive display connects to your computer and digital projector to show your computer image. You can then control computer applications directly from the display, write notes in digital ink and save your work to share later. And what is a huge plus point with these interactive whiteboards is that if a person can use a computer, they can use one of these systems.

Holidaycottagescumbria.com are pleased to announce the addition of Hardcragg Hall to their portfolio of Lake District self catering properties.

Hardcragg Hall is the latest addition to Holidaycottagescumbria.com Cumbria portfolio of 5 individually owned luxury Lake District holiday cottages. Hardcragg Hall is the pinnacle of 5 star luxury self catering accommodation and can facilitate large groups of up to 14 guests with its 7 bedrooms and 6 bathrooms. This stunning Elizabethan manor house makes an excellent choice for luxury family holidays, short breaks, celebrations, special occasions, wedding guests, parties, large groups or for a get together of family or friends.

Hardcragg Hall is steeped in history and dates back to 1563 and this grade II listed country manor house is reputed to be the oldest building in the local area. There are several spacious reception rooms that all interconnect, including the dining room, drawing room, bar area, breakfast room, library, the oak panelled entrance hall area with its roaring log fire and the snug lounge with patio doors leading out into the landscaped gardens and grounds. The recently furnished farmhouse kitchen is superbly equipped with everything you will need to cater for large groups or couples alike and boasts a four oven Aga.

This large Lake District self catering accommodation sleeps 10+ is ideally located in Grange-over-Sands on the Southern edge of the English Lake District. Grange over Sands is one of Cumbria’s secret gems and is the Lake District’s principle sea side town. This is an ideal location for scenic fell and woodland walks, together with a mile long, traffic free promenade overlooking the sands of Morecambe Bay.
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When looking into the origins of golf, the better questions are where did golf take root and how did it spread to other locations? The answer emphatically to these questions is Scotland. The game of golf evolved here in Scotland, and it is to Scotland that golf owes its legacy of continuity. A trip to the British Golf museum, appropriately placed in golf mecca St Andrews on the Fife coast, explains more on the history of not just Scottish golf but golf the game, now as internationally popular as football.

Scottish golf courses are all over. The particular Scottish areas doing well for golf include Edinburgh, Glasgow, Dumfries & Galloway, the Scottish Borders, Perthshire and pockets of the Highlands. The supreme Scottish golf hotspots, containing golf courses which frequently host the Open Championships, are to be found on the Ayrshire Coast, The Angus Coast, the Fife Coast and in the heart of Perthshire. Scotland golf location meccas include Troon, Turnberry and Prestwick on the Ayrshire Coast, Montrose and Carnoustie on the Angus Coast, St Andrews on the Fife coast and finally Gleneagles luxury golf resort in Perthshire. International golf visitors are well served by airports near these Scotland golf hotspots. For the Ayrshire golf coast head to Glasgow Prestwick Airport, for the Angus golf coast look to Aberdeen Dyce Airport and both St Andrews and Gleneagles are just a reasonably short drive from Edinburgh Airport and the many Edinburgh hotels.
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Many who have stayed at the Best Western Castle Inn Hotel before, may already know that Bassenthwaite is home to The Lake District Osprey Project.

Bassenthwaite Lake, a key habitat for the ospreys, is a National Nature Reserve and a Special Area of Conservation owned and managed by the Lake District National Park Authority.

Each year these beautiful and rare birds return to nest and this Easter was made ‘eggstra’ special by the return of our male and female Osprey 2 weeks ago.  The female osprey laid her first egg of 2009 at the nest near Bassenthwaite Lake on Thursday 16th April.  The female bird is now incubating the egg and it is hoped that further eggs will be laid in the coming days.  Ospreys normally lay a clutch of three eggs.  Incubation is carried out mainly by the female and takes between 34-40 days.

Peter Wells, General Manager of The Castle Inn Hotel Keswick said: Staff at the hotel are very ‘eggcited’ that the first egg has been laid.  We are hopeful that there will be more eggs and that the clutch will hatch in time for our Spring Bank holiday visitors in May.
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Hotels are having to think even more creatively in order to entice guests in these tough times. With so many Lake District hotels offering discounted rates, which one do you choose? A clever marketing department should be looking at quirky offers or adding value which is something that many tourism businesses are heading towards these days. In 2008, the high quality 3 and 4 star Keswick hotels reported a good year and it is thought that the added value received from such establishments was one of the leading factors.

Of course, it isn’t just leisure guests that need to be lured. With businesses cutting staff and budgets, the business guest is just as important to target. Cumbria is an excellent stop off for business guests from the south on their way to Scotland. Another market is conferencing. Conferencing facilities and packages are offered in most of the larger hotels Lake District now. With most conferences held on week days, it is an excellent market to target. Creative marketing campaigns are springing up such as the Best Western ‘message focussed menu options’ where bread and water is an option if a team has recorded poor performance. This is an eye catching campaign but which saves the business money but helps to improve the performance of their team as the same time.
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